If you’re a professional, then having an online portfolio that showcases your skills is crucial. According to careers expert Jessica Hagy, having a personal site can keep your skills relevant and marketable over time and also helps you stand out as an industry leader.
However, creating a professional website isn’t as simple as choosing a template and adding your content. It’s important to make sure your website is custom, especially when you want to impress potential clients and employers.
Custom websites allow you to build a personalized website that caters directly to your business needs. They’re designed with your goals in mind, making them more flexible than templates, and are often easier to update. Moreover, they’re likely to last a lifetime, so they’ll be working for you even after your business has grown.
Whether you’re an independent contractor or running a small business, you can benefit from a customized website that highlights your expertise. A customizable website can provide a unique look that sets you apart from competitors, while showcasing your knowledge of the industry and your ability to problem-solve. It can also include a FAQ page that answers common questions from your audience. This can help you increase your brand’s credibility and establish trust with your customers.
A custom website will help you build a website that’s optimized for search engines and mobile devices, which is key for maintaining your online presence. It will help you rank higher in search results, which will bring more traffic to your site and improve the customer experience. Additionally, a custom website will load faster than a templated site, which is important for retaining visitors and improving the user experience.
You can customize your website to fit your brand, ensuring that it matches your business’s style and aesthetic. This makes it a more effective way to showcase your expertise than using a stock template, which may not reflect your company’s identity or personality.
Ultimately, choosing between a custom-built website and a templated website comes down to your specific needs and budget.
A custom-built website will be more expensive, but it’s possible to find a developer who can work within your price range. Additionally, a custom-built website is more flexible and will grow alongside your business. This can be an advantage if you’re looking to hire a freelance web designer or a full-service development agency.
You can also opt for a hybrid solution that uses both templates and custom code. This will save you money in the long run. However, you should carefully weigh your options and consider the pros and cons of each option.
Want to know how I built my website?
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
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